Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky Kids App. Free to Sky customers, it offers a fun and safe way for pre-schoolers to nine year olds to enjoy a huge host of programming, not just from the Sky Media family. For example, […]
TV
TV remains dominant during the rise and rise of Netflix
In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]
ITV continues to personalise online ad experience with YoSpace partnership
ITV is set to begin dynamic online ad insertions within live broadcasts following the announcement of a partnership with YoSpace. The technology will allow ITV to seamlessly place different ads, targeted directly at a subset of the viewing audience, within live broadcast programming watched on the ITV Hub – similar to Sky’s Adsmart offering but […]
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]
Will advertisers cut spend in the run up to the EU referendum?
The EU referendum will take place on 23rd June when the British public will have their chance to vote to stay in the European Union, or to ‘Brexit’ (British exit) as it has become known in the media. There have been countless articles, speeches and analysis published around the pros and cons of staying/leaving the […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]
