A regular television set is not a very intelligent device, in the sense that it’s just a reflective display of an input. This input started as a TV signal from an antenna – later replaced by a cable – but it hasn’t gone much further since then. Plug-in devices have enhanced this output over time: […]
TV
Appeal to the senses for maximum campaign effectiveness
In October 2016, almost 25% of the top 50 advertisers on TV were pure ‘dot-coms’ such as Very.co.uk, Confused.com and AO.com. In 2013, the number of dot-coms in the top 50 was almost half that. The rise in dot-com TV advertisers owes a lot to the growth of dual-screening; the act of engaging with a […]
Are Christmas campaigns too brand’y?
As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]
TV ad market to withstand Brexit uncertainty
Although Brexit has undeniably affected the 2016 TV advertising market, we are still unsure of its potential impact in 2017. The referendum again dominated the news recently with the high court ruling that the government must consult MPs before triggering article 50. In addition to Brexit, the summer of sport also had its influence. Looking […]
Are Premier League viewing figures worth the worry?
We recently highlighted the >decline in Premier League viewing figures, with a 19% drop in the number of viewers tuning in for flagship broadcasts year-on-year (YoY). This wouldn’t have made pretty reading for Sky and BT given the record multi-billion pound deals they brokered for the viewing rights. Viewership for BT Sport’s European coverage is […]
Gambling ads could face daytime TV ban
Gambling ads could be banned from daytime TV to stop them being seen by children during football matches. At present, bookmakers and online operators are allowed to advertise on daytime television, provided the ads are for bingo or are aired during breaks in live sporting events. However, the government is reportedly considering proposals to restrict […]