Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall market share, digital audio is increasing. The rise in digital audio is partly driven by new inventory supplies such as podcasts, devices such as home assistants, and new ad formats and products, which has led […]
Radio
How is radio listenership affected by the COVID-19 pandemic?
Radio is celebrating a decade of being the most trusted medium in Europe, as the annual Eurobarometer survey revealed, amid the COVID-19 pandemic. The channel reigns over TV and Press (49% and 46% respectively), is trusted by 57% of Europeans in the latest study. Given this consistently high consumer confidence, how has the pandemic affected […]
Betting and Gaming Council to cease TV and radio advertising during lockdown
On Monday 27th April, the Betting and Gaming Council (BGC) announced that they would be voluntarily removing all TV and radio gaming advertising during the COVID-19 lockdown. The BGC is the single industry association for betting and gaming, representing betting shops, online gaming businesses and casinos. They represent approximately 90% of the UK betting and […]
What Bauer’s recent radio acquisitions mean for brands
In a break from all the COVID-19 pandemic news, it was announced last week that the ‘hold separate’ order issued last year by the Competitions and Markets Authority (CMA) on Bauer’s acquisition of around 50 radio station licenses had been lifted. The order was actually issued a month after the CMA cleared the purchases subject […]
Radio – The fast growing, must have medium?
The latest results from the radio industry in the Q4 Radio Joint Audience Research (RAJAR) numbers, show listening to be in rude health. The headline numbers say it all really: 87.5% of the population listen to the radio every week, commercial radio reaching over 1.5m more listeners than the BBC, choice of stations has never […]
Radio listening trends are different from TV’s so throw away the TV rule for radio
Last time we looked at the reach of audio and how it can be both big and small, targeted geographically, demographically and content lead; this week we are looking at radio trends: Audio listening trends are different from TV viewing patterns, so throw away the TV rule book when planning audio! More people listen to […]
