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You are here: Home / Archives for Terry Richards

Terry Richards

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Tracking issues and solutions of single page websites

30th October 2019 by Terry Richards

Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]

apple iphone

Creating a positive return on apps: No longer just a rich man’s game

22nd July 2019 by Terry Richards

It has long been accepted by companies that having an app with similar functionality to the website is the way forward. But in an app-based world, how are advertisers to know whether people will download their app and use it, whether the app will help them to deliver more business or retain business, and most […]

Computer with charts

Data First Strategy: The future of digital media

28th March 2019 by Terry Richards

Many agencies in the UK claim to be data first in their approach to planning, managing and optimising media. However, this is a bold statement and most agencies do not live up to their promises. Best practice in digital media is to track all ad impressions, clicks and every possible interaction or conversion on a […]

google app

How can Google Signals positively affect advertisers?

16th November 2018 by Terry Richards

Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has some cool features such as audience profiling and performance segmentation by channel or device. What are Google Signals? Recently, Google Analytics released a new feature called Google Signals. Signals allow advertisers to enrich their Google […]

streaming apps

Search ads in the App Store

12th October 2016 by Terry Richards

As of the 5th of October, brands can advertise their apps to targeted audiences within the US App Store. This allows advertisers to target devices, keywords, demographics and geographical locations. They can also re-market to brands’ existing customers and those who have already downloaded another one of their apps. There are several other elements of […]

Amazon add to cart

Amazon introduces new budget smartphone

5th October 2016 by Terry Richards

Amazon has released a new budget smartphone in conjunction with manufacturer BLU, called the R1 HD. The new phone is available at a low price of $50 and comes with 1GB of RAM and 8GB of storage. What is the catch you ask? Very simply, BLU can offer the smartphone at this price because of […]

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