Terry Richards

Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]

It has long been accepted by companies that having an app with similar functionality to the website is the way forward. But in an app-based world, how are advertisers to know whether people will download their app and use it, whether the app will help them to deliver more business or retain business, and most […]

Many agencies in the UK claim to be data first in their approach to planning, managing and optimising media. However, this is a bold statement and most agencies do not live up to their promises. Best practice in digital media is to track all ad impressions, clicks and every possible interaction or conversion on a […]

Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has some cool features such as audience profiling and performance segmentation by channel or device. What are Google Signals? Recently, Google Analytics released a new feature called Google Signals. Signals allow advertisers to enrich their Google […]

As of the 5th of October, brands can advertise their apps to targeted audiences within the US App Store. This allows advertisers to target devices, keywords, demographics and geographical locations. They can also re-market to brands’ existing customers and those who have already downloaded another one of their apps. There are several other elements of […]

Amazon has released a new budget smartphone in conjunction with manufacturer BLU, called the R1 HD. The new phone is available at a low price of $50 and comes with 1GB of RAM and 8GB of storage. What is the catch you ask? Very simply, BLU can offer the smartphone at this price because of […]