It should come as no surprise that Google prioritises “readable and accessible” content. With the help of our google page titles guide, make sure that your content should always be clear and easy for everyone to understand – the search engine juggernaut has been reviewing page titles since 2012. Back in August, they rolled out […]
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of information and grab the flagging attention of online audiences. It needs to be scannable, accessible, and easy to digest. No matter how impactful your message is, if it’s lost in a wall of […]
Understanding Google Search Console metrics
Google Search Console can be an insightful tool for tracking the organic performance of your website. However, some metrics paint a clearer picture than others. One metric which is a frequent point of contention among SEOs is average position, which calculates the average ranking position across all queries for a URL. This metric was the […]
The importance of readability for your site content
Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the site. Yet, this key rule is often lost in the shuffle of content management. When it comes to getting your message across, it’s tempting to be as thorough as possible. But those lengthy sentences and […]
The Google Medic Update impact on brands and the content checklist they should be following
Back in 2018, Google rolled out a significant broad core algorithm update, dubbed the ‘Google Medic Update’. Intended to improve the quality of results, this update had a huge impact on many sites and users. However, it was medical, health and fitness sites that primarily saw their organic rankings take a hit, making up around […]
Google Chrome is blocking mixed content
This month, Google Chrome began removing the unblocking option and blocking web pages with mixed content. Web pages that load securely through HTTPS but contain any resources, including images, videos and scripts which are served through an insecure HTTP protocol, will be affected. Chrome will mark sites as “Not Secure” if they are using TLS […]
