Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One of the key areas of growth is digital audio, which may well be cruelly underestimated by some advertisers. From 2015 – following the release of Amazon Alexa, Microsoft Cortana, and Google Assistant – we saw […]
The impact of digital advertising on in-store sales
The path to purchase is often a long, messy journey. Not all journeys are the same. It’s hard enough to track and attribute a sale fairly in an omnichannel world. But when the journey begins online and ends offline (in-store) – that’s an entirely different ballgame. In September 2019, we took it upon ourselves to […]
