Spend on TV sponsorship has been steadily growing – especially amongst traditional direct response (DR) advertisers – at an average increase of over 8% per year. This can be put down to the relaxation of the sponsorship rules concerning signposting (ie website calls to action), but the reality is that the proliferation of opportunities around […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]