Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big focus on personalisation and AI, with the following statement from Rik van der Kooi, corporate VP for Microsoft Advertising: “In the next year, we’re introducing more advertising products with built-in AI, more connected to your […]
What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through is Google Ads, with their product, Universal App Campaigns (UACs). UACs started out as basic. Once linking to your app, you add creative assets, assign a budget and target cost per lead (CPL) and you’re […]