Leah Seward

In 2014, Facebook bought Oculus for an estimated $2.3 billion and 7 years later, they are starting to do their first test of targeted advertising in the Oculus Quest headsets. This is part of Facebook’s exploration of ways developers can generate revenue, in the hope this will unlock new areas within the VR space. The […]

Last month Facebook announced it would be releasing some new audio experiences across its platform this year. This move stems from the fact that more and more people are consuming audio content. There will be four main products and experiences being rolled out. The Audio Creation Tool will be a way for users to create […]

On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. Shopify had already given some merchants access as part of a beta test, but as of the announcement, it is now available to all merchants across the US. Whilst this product is only available in […]

Recently, we’ve seen a lot of banning, boycotting, and abandoning of tech and social platforms. The reasons for this? Well, it’s a mixture of politics, brand safety and data privacy. The most recent app to lose out due to this is TikTok. Back in June, India’s government banned TikTok as well as another 58 Chinese-made […]

Whilst the world sees big shifts in consumer habits as a result of the COVID-19 outbreak, we look at what the major shifts in consumption are and how this has changed the digital advertising landscape. 5 trends we’re currently seeing: Quantum Metric suggests e-commerce sales saw revenue growth of 52%, and conversion rates are seeing […]

Google recently released an article around the change in consumer habits. It was found in the Ofcom Media Nations U.K. 2019 report that online video continues to be on the rise, with more than 10 million users in the UK using the YouTube app daily. Off the back of the rise in video, Google has […]