Over the last few weeks we’ve looked at audio reach, the growth of connected listening and podcasts, to conclude here’s the most important part – how do we know if it’s working? There are many ways to measure radio’s performance. It’s important to start with creating a road map for delivering your message to your […]
Digital audio is increasing radio listeners and the reach of traditional radio listening
This week, we look at the growth of digital audio/connected listening – the chart below shows how the reach of connected listening and traditional radio have grown over the last 6 years. Whilst traditional radio has maintained reach in recent years, no mean feat with other traditional offline media such as TV and press suffering […]
Radio listening trends are different from TV’s so throw away the TV rule for radio
Last time we looked at the reach of audio and how it can be both big and small, targeted geographically, demographically and content lead; this week we are looking at radio trends: Audio listening trends are different from TV viewing patterns, so throw away the TV rule book when planning audio! More people listen to […]
Radio has a large reach – Audio can be both BIG and small
Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people listening for an average of 5 hours each week. Radio can offer national coverage with DAB – (DAB listening now accounts of 56% off all listening) and through large media owner networks such as the […]
How the decline in kids’ impacts affects future of TV viewing
In the ongoing battle of wits between digital and TV media owners, it’s clear that the truth lies somewhere in between. Google and Facebook gladly proclaim the imminent demise of linear TV, despite often heavily advertising on TV themselves, whereas Thinkbox and its shareholders (ITV, C4, Sky, Turner and UKTV) gladly parade the fact that […]
What does Comcast’s Sky takeover mean for advertisers?
It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]
