Helen Gray

In July 2021, the delayed Euro 2020 tournament was broadcast on ITV, causing both viewing and revenue to be up significantly YoY across June and July – this year we will see the reverse effect across these months, with supply and demand both down YoY on ITV.​ Despite C4 and Sky revenues being up YoY, the decline across ITV in the shadow […]

The latest Warc forecast suggests that the UK ad market will grow by 10.7% in 2022. This is an additional 2.2 percentage points since their January forecast. TV revenue is now forecast at +7.1% on last year (a 2 percentage point increase) with adult impacts estimated to decline over -10% YoY.  Q2 2022 The huge revenue jumps (+16%) and impact […]

March TV viewing recap Overall Adult commercial linear impacts were down -22% year on year in March. Sky Media was down the most overall YoY in March at -24%, followed by ITV at -22% and C4 at -18%. Daytime saw the biggest decrease YoY with a decline of -28%, followed by post peak at -23% and peak […]

“The latest WARC updates have 2022 revenue up +5% on last year, and adult impacts are estimated to decline over -10% YoY. The year started aggressively with revenue estimated to be c.+17% YoY and adult impacts -20% YoY, equating to inflation that not only materially affected floating CPTs, but also caused some delivery issues across Q1. Sectors […]

Looking back to look forward “In March 2020 (at the start of the pandemic) adult commercial impacts were up +6% year on year, with the last 6 days of March, after the lockdown legally coming into force on March 26th, up +28%. With March budgets already committed, it wasn’t until April 2020 when revenue declined […]