With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
TV Market Update – July 2022
In July 2021, the delayed Euro 2020 tournament was broadcast on ITV, causing both viewing and revenue to be up significantly YoY across June and July – this year we will see the reverse effect across these months, with supply and demand both down YoY on ITV. Despite C4 and Sky revenues being up YoY, the decline across ITV in the shadow […]
Digital radio accounts for 68% of all listening
Now accounting for over two-thirds (68%) of all radio listening, digital radio has maintained its predominant position according to the latest Radio Joint Audience Research (RAJAR) figures for Q1 2022. The latest figures also reveal that all radio, once again reached 89% of the adult (15+) population on a weekly basis in this quarter – […]
TV Market Update – June 2022
The latest Warc forecast suggests that the UK ad market will grow by 10.7% in 2022. This is an additional 2.2 percentage points since their January forecast. TV revenue is now forecast at +7.1% on last year (a 2 percentage point increase) with adult impacts estimated to decline over -10% YoY. Q2 2022 The huge revenue jumps (+16%) and impact […]
TV Market Update – April 2022
March TV viewing recap Overall Adult commercial linear impacts were down -22% year on year in March. Sky Media was down the most overall YoY in March at -24%, followed by ITV at -22% and C4 at -18%. Daytime saw the biggest decrease YoY with a decline of -28%, followed by post peak at -23% and peak […]
TV Market Update – March 2022
“The latest WARC updates have 2022 revenue up +5% on last year, and adult impacts are estimated to decline over -10% YoY. The year started aggressively with revenue estimated to be c.+17% YoY and adult impacts -20% YoY, equating to inflation that not only materially affected floating CPTs, but also caused some delivery issues across Q1. Sectors […]
