As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]
Cannes ‘light bulb moment’ is embarrassment to the industry
Judges at the inaugural Cannes Lions festival proudly declared that in 2016, they shall be specifically looking to reward entries which actually worked. No more handing out of rosettes to the fattest or the best looking pigs – this year they wanted to taste the bacon, or at least see how much it sold for. […]
New iOS update includes ‘taste before you buy’
Industry insiders have revealed plans by Apple to release technology allowing users to actually taste food items before purchasing. This makes use of the technological capabilities built into the iPhone 6s screens, which have remained under wraps, until last week. The screen of the iPhone 6s is made from semiconductor materials, which allow a microelectronic […]