After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that for Facebook the future is going to be private, whereas Google CEO Sundar Pichai made it clear that data privacy is for the here and now. Mark Zuckerberg danced around the subject and for them, […]
Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
Snapchat soon to release Project Eagle
In one of the most unexpected team-ups since Batman and Sherlock Holmes (Yes, this did happen!), Amazon and Snapchat have partnered together to push for social shopping supremacy. Snapchat announced recently it is currently in the process of building a visual product search feature, codenamed ‘Eagle’, that will deliver users through to Amazon listings. Users […]
Top 5 tips for producing engaging digital creative
High-quality digital creative directly impacts your campaigns as they are more engaging for the user. Visually engaging imagery that resonates with your audience can lead to a higher volume of clicks through to your website, as well as improving conversion rates and overall campaign impact. The following tips will ensure you are on the right […]
The evolution of Twitter and the effect on brands
Twitter currently takes 23 characters off your 140 limit for posting multimedia such as video, photos and URLs. Once this is combined with hashtags or emojis it doesn’t leave much room for getting your message across and/or promoting a product. The micro-blogging site have now announced changes that will be implemented in the coming months […]
