It’s no secret that the COVID pandemic has meant mixed outcomes for advertisers. When it comes to ATL media, TV viewership numbers have dramatically increased as consumers are increasingly at-home and prices have often dropped with lower demand – however financial uncertainty and logistical challenges caused by lockdowns may have impacted response or broader business […]
E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both in terms of consumption and media habits. TV viewership was up internationally, and up 20% year-on-year (YoY) in the Netherlands from March to June. But as the conversation moves towards ‘the new normal’, we should […]
How do we adapt to COVID-19 internationally?
COVID-19 is having a profound impact on life and business internationally. More people are at home, with repercussions for retail and travel industries in particular, but a positive impact on e-commerce. From a media perspective, eyeballs are moving towards TV and ‘in-home’ media (95% of consumers surveyed are spending more time on in-home media), which […]
German efficiency: How to create the most effective TV ad
The German market has huge potential. A population of about 83m and a 63m adult TV universe plus an estimated TV reach of 92% makes German TV a force for driving business growth. Germans are also more likely than average to watch TV for longer, and crucially to discover brands through TV. The reward for […]
The Nor-way to go for charities…
Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their generosity when it comes to charitable causes, both in terms of spend and time donated. We were not surprised to see that Norway stood out amongst European markets, having long seen that charities work particularly […]
Commission impossible: The real cost of 15%
In 2017, Ster (the major public broadcaster in the Netherlands) announced a bold move to scrap annual agreements and offer universal pricing conditions to all advertisers. The system was simple, with one base-rate and indices based on requirements: cheap packages in daytime TV, premiums for specific spots and so on. This was good news for […]