The Championships in France finally have drawn to a close, with Portugal the unlikely champions, and we now have time to reflect on the media impact of a tournament that never really came to life. France 2016 is the first tournament since 2002 which hasn’t featured the Dutch, and while this European Championship has not […]
ARM Blog
UKTV continues to break the records with their 2016 share
From the broadcaster that brings you Dave, UKTV has seen a record breaking share of commercial impacts (SoCI) at 9.74% for the first half of the year. This is a great step forward for the network who have maintained their marginallead in front of C5 and Sky’s own branded channels. In April 2016, it was […]
News UK picks up talkSPORT radio owner Wireless Group
News UK recently mounted a successful £220m takeover of Wireless Group, the parent company of Premier League radio broadcaster talkSPORT. They pointed to cross-selling platform opportunities and a chance to align its newspapers with a digital audience as reasons for the acquisition. As newspapers continue to suffer steep declines in circulation and readership, the digital […]
How does your audience behave online?
There is a plethora of tools that digital marketers will use to understand more about their audience and to plan campaigns with. From free online tools like Google Trends and App Annie, to the detailed audience insight available through media buying platforms such as Adwords, Facebook, and DoubleClick, and of course Google Analytics and our […]
British Heart Foundation: Is a brand campaign the way to go?
The British Heart Foundation ad is engaging, and has a powerfully emotive theme; a young father dying, leaving a wife and family. Whilst the opening narrative is clear, the scene before the end card is confusing. Who is in the room? It feels as though the boy is just finding out that his father has […]
Oxfam: Film4 a strange choice
Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter summarises the work that they’re doing within the first 10 seconds. This acts as a hook to the audience, who become engaged and interested to see what the ‘life saving supplies’ are, and why they […]