• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / Digital / 3 Social media tactics for 2022

3 Social media tactics for 2022

21st October 2021 by Jacob Kvetny

woman on her phone

As we approach the end of the year, marketing teams will be keen to look forward to and highlight some of the expected social media trends and tactics you should implement going into 2022.

Jacob

“Campaign diversity will be higher than ever, with consumer demands being at elevated states. Brands that implement and track consumer intelligence in their marketing strategy will start to set the pace and lead the race towards a successful 2022.”

Jacob Kvetny
Business Director

The 3 key social trends marketers should look out for are short video formats, multi-format bite-sized content and an expansion of social media platforms.

1. Short video formats to capture your target audience  

TikTok became the standout social media platform in 2020 in terms of growth – and with more people being stuck at home with fewer things to do, many found themselves scrolling through social media. This trend continued throughout 2021 with the growth of Instagram Reels alongside TikTok.  

Moving into 2022, we expect even more emphasis on short-form video content. There is still value in longer, educational content and this can differ depending on campaign KPI’s, but these days, users seem to want something short and digestible. 

Formats are important to bear in mind when planning for campaigns and working on creative – capture the attention of your target audience and grow your brand with short-form content.

2. Use bite-sized content across all formats  

Shorter, bite-sized content is key to capture the browser, but this doesn’t just refer to video content – it also refers to social media posts and graphics.  

In terms of content, blogs can still be important for SEO, but as more social media users want short, digestible information, bite-sized content gives them the information that they need right away. 

According to Digital Footprints, we expect carousel information posts to remain strong in 2022 and replace longer captions and blogs on social media.  

FEATURED READS

Shark: how purchase intent overtook Dyson

My M&Ms: Full digital marketing funnel success

Learn more
Learn more

3. Test multiple social media platforms but don’t forget Facebook   

Even though social media platforms such as YouTube and TikTok have seen an increase in users, Facebook still dominates at the top – and despite some negative press, Facebook’s growth hasn’t stopped and according to Social Media Today, the average user spends 58 minutes on Facebook each day.  

It’s therefore key to be aware of new platforms and to go beyond the Facebook ecosystem and to look at LinkedIn, Pinterest, Snapchat etc. 

It is important not to disregard Facebook. Facebook has scaled so much over the past few years and now offer a large number of ad placements within their ecosystem, so it’s definitely worth keeping them on the plan for 2022.  

Contact us to see how we can use our digital and integrated expertise to revamp your campaigns.
Speak to one of our experts

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy